CDI English BtoB Content Writer / Saas Industry (H/F)
Description de l'emploi
A French software vendor headquartered in Lyon, with a subsidiary in the US, we are backed by leading European VCs. Our flagship product is a Content Delivery Platform that revolutionizes how technical documentation and product information is published and accessed for Customer Support and Field Maintenance activities. We sell our software solution to large corporations through a SaaS subscription model. Our clients are mostly international (North America, Europe, Middle East, and Asia), and we work with a strong ecosystem of partners and integrators.
As we are accelerating our growth, we are looking for a talented English BtoB Content Writer to contribute to our flagship product’s marketing strategy.
A mission focused on content creation :
Reporting to the VP of Marketing and working closely with the Product, Customer Success, and Sales teams, you will take an active part in the design and execution of our Content Strategy. 80% of your mission will be to create the most valuable, actionable content for our target audiences (product & business topics).
Specifically, you will:
- Gain and leverage extensive knowledge of our core business, the industries we serve and their demands
- Create and proofread a variety of content pieces, from blog articles, guides and white papers to webinars, podcasts, and customer success stories
- Collaborate with industry subject matter experts and partners to expand content creation
- Participate in the brand strategy and messaging
- Team up with the Product Marketing Manager in the organization and publishing of marketing content for our global markets
- Support the development of marketing projects and campaigns to reinforce demand and generate leads
- Ensure all content is optimized for SEO and aligned with our brand identity
- Analyze content performance and come up with creative ideas to improve our existing content and find gaps in our content production
Preferred experience and skills
With a higher education in journalism, marketing, or business, you have at least 3 years of work experience in content creation with a focus on Tech and Business. Ideally, you have already gained experience in the B2B SaaS industry on an international level.
Your writing skills go beyond your ability to produce quality content; you have a real capability to conceptualize, synthesize and organize ideas in a punchy way.
Native or bilingual English level is mandatory. Conversational French is required.
Finally, you have a good knowledge of SEO and web traffic metrics, as well as social media engagement strategies and best practices.
By joining us, you will have the opportunity to :
- Be part of a ‘tech’-oriented culture, with a warm and participatory atmosphere
- Receive a competitive salary package (incl. best-in-class health insurance, luncheon vouchers,…)
- Benefit from the latest in Apple’s equipment
- Enjoy a flexible remote work policy
- Access a customized training and personal development program
- Receive a 50% refund of transport costs